Part 1 - Do you want to make the right impression?

 


Now before you think that this is something that a Tailor is bound to say I am stating the above from a position of scientific fact. It’s called ‘enclothed cognition’ and no, I haven’t just made that phrase up. It’s a well researched scientific phenomenon.

Enclothed cognition is how people perceive and react to you based on what you’re wearing. For example, a medical practitioner will wear a white lab coat for a reason. The reason is because it displays professionalism, scientific know-how and creates trust. When we see a doctor who is in a white uniform we immediately feel more secure and we believe we are going to be in safe hands.

There are lots of symbolic meanings to different types of clothes – uniforms or otherwise. The robes of a judge signify justice, the robes of a priest signify faith, the lycra of an athlete or cyclist signifies fitness and speed and you will not be surprised to hear me say that the cut of a tailor-made suit signifies power and importance!

 

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